There are two major advantages when you connect your Facebook Ads account and Attribution app. 

  1. Spend data is automatically pulled into your dashboard
  2. Automatically appended URLs 

After you connect Attribution App will automatically append your ad URLs allowing for a simple and reliable method of tracking Facebook ads. 

Attribution will append a string of text to each link that allows the app to see which ad a customer came from. It looks like the example below:

http://example.com?fbaid=6021525737218

The 'fbaid' parameter is shorthand for Facebook Ad ID.  

Attribution appends the Facebook generated ID property of each ad to the URL by appending the ad id, Attribution is able to look up all the relevant information about that advertisement.  

Currently we pull in the ad spend and the campaign to calculate ROI per campaign.  In the future we will use the same tag to pull in more granular information like audience data, cost-per-click, and other valuable information.  

Because Attribution is programmatically changing your URL, Facebook will have to review the ad before it can go live.  Nothing about the ad creative has changed, so the ad *will* be approved but this takes 5-30 minutes. During that time your ads will be momentarily paused.  Once the ad is approved it will begin to show again with all of the same budgets and settings.

Important note about Facebook auto-tagging

If you are boosting a post you will definitely want to use our auto-tagging feature, however **if you are not 'boosting posts'** you may not want to use this feature because on rare occasions Facebook withholds the right to remove all of your social proof. 

Autotagging will NOT affect any UTM tags you already have in place

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