How do I integrate my Ad platforms?

Users can begin to integrate their ad campaigns by clicking the gear icon in the top right corner of their screen.

Then click the 'Ad Integrations' option to the left of the settings page.

Now you can begin selecting which Ad partners you wish to connect with by clicking the "connect" button to the right of your screen. 

You will then be prompted to sign into the specific account you've selected. Majority of our integrations are simple sign in, but there are a few notes to be aware of that we will discuss below. 

Facebook Ads

When integrating with Facebook, Attribution will automatically ad our 'fbaid' specific string to the end of your Ad URL. This is what Attribution refers to as a 'autotag' and it is a simple and reliable method for tracking your Facebook Ads efficiently. Please see the example below. 

http://example.com?fbaid=6021525737218

Please be aware that autotagging will not affect any UTM tags you already have in place and you can remove auto-tagging at any time by disconnecting Facebook in your Attribution settings.

Finally it is important to note that when we add this 'fbaid' to your ad URLs the Facebook ad review process will reset and there may be a 5 - 30 minute wait before the ad is allowed to go live. Once the ad is approved it will begin to show again with all of the same budgets and settings.

Twitter

At the moment Attribution supports tagging your  Promoted Tweets and Twitter Cards. Currently native mobile installs and clicks will not be tracked due to limitations in the Twitter API. 

Attribution tracks links that you post in your tweets. Twitter will automatically shorten your URL in tweet like the example below. 

https://www.yourdomain.com/?utm_source=twitter&utm_campaign=upsell

to

https://t.co/E03flsbswA

Attribution supports auto-tagging Twitter Ads Cards that contain Website URLs. Your Cards with urls will be tagged like the example below:

https://mysite.com/?twcrid=9xcir

Finally, if you have promoted a tweet in one campaign, do not promote the same tweet in other campaigns. Twitter will not update the link for tracking purposes when you add a tweet to additional campaigns. If there are multiple campaigns per tweet, Attribution won't be able to tell to which campaign the link belongs to when someone visits your site.

Bing 

To have Attribution track Bing ads you must first turn on autotagging in the Bing settings page. You can turn this on by following the directions below.

Sign in to Bing Ads, click the gear icon in the top right and select “Accounts & Billing”.  

When you have selected a specific account, you will be brought to the account details tab (shown below). If you have multiple accounts, select the account you want. Then, click the pencil icon next to the “Account” subheading.

NOTE: If you a Yahoo! Managed advertiser, you will need to navigate to the “Advanced Settings” tab instead as shown below then click the pencil icon next to the “Account” subheading.

From the edit account view, you can turn on auto-tagging under the "Account settings" subheading. Further explanation of the various auto-tagging options are below.

Auto-tagging is an account-level feature that applies to all campaigns under that account umbrella. If you have multiple accounts, you will need to enable auto-tagging separately on each account.

Replace all existing tags: Use this option if you want Bing Ads to substitute the supported UTM tags across all ads served on your account. This will overwrite the values of any tags that you have manually placed in your ad destination URL and append the missing tags if there are any.

For instance, if your URL has been tagged with one UTM tag, Bing Ads will append the remaining supported UTM tags automatically for you at delivery time of your ad. Here is an example of us replacing existing tags and appending the remaining tags:

Keep my existing tags and add any that are missing: Use this option if you already have existing UTM tags manually tagged with your ad destination URLs. You are currently reporting on these tags but you would like Bing Ads to automatically append any UTM tags that you are not reporting on. This option will give advertisers both backward compatibility with their existing reporting and also provide additional level of detail using our supported UTM tags.

When Bing Ads Auto-Tagging is enabled, Attribution will track each visit by UTM params provided by Bing.

Your ad URL will look like this: 
http://example.com?utm_source=bing&utm_medium=cpc&utm_campaign=name

Like Facebook Ads, auto-tagging will not adjust any UTMs you currently have in place. 

Outbrain

Outbrain by default does not enable API access for your account. Please fill out form at http://lp.outbrain.com/partner-api-form/.

Once Outbrain emails you your approval, you can then navigate back to the integrations page to complete your set up. 

Again Attribution adds a tracking param to each link, below is an example. Notice the 'obcid'

http://example.com?obcid=00fc5ae4f9e2d52c69

Like Facebook Ads & Bing Ads, auto-tagging will not adjust any UTMs you currently have in place. 

LinkedIn

Attribution supports tagging your Text Ads and Sponsored Content (must contain URL).

The URL would look like this: http://example.com?licid=6021525737218

Other parameters you may have will not effect Attribution tracking.

Attribution can track your InMails link clicks properly if they are UTM tagged manually. We recommend using linkedin as source and unique per campaign IDENTIFIER

The URL should look like this: 

http://example.com?utm_source=linkedin&utm_campaign=IDENTIFIER

NOTE: You will need to manually update your filters in Attribution to match your InMail Campaigns with your UTM parameters.

Finally if you are using url shortener for your links Attribution won't be able to tag them properly. Also any links inside text content of Sponsored Content can not be tagged. 

Friendbuy

Currently the Friendbuy starter plan does not support API access, please ensure your account has API access before attempting to connect with Attribution. 

Friendbuy tags referral links with UTM parameters automatically. Attribution reads these tags to build the proper filters in your dashboard.

The referral click URL looks like this:
http://example.com?fbuy_ref_code=hITqz&utm_source=Friendbuy

If you update these parameters, you will need to edit your filters.

Quora

At the moment Quora Ads API doesn't support automatic tagging (e.g. write access), which means you will need to add UTM tags to your ads manually. Attribution by default assumes that you use the following tagging scheme for your ads:

http://example.com?utm_source=quora&utm_campaign=CampaignName

If you use a different parameter framework, you can update it later in the Dashboard so that it matches what you have in Quora.

If you have any questions or concerns about this article please feel free to reach out to  Support@attributionapp.com