In Attribution filters & channels can be used to segment campaigns and ad platforms. 

Attribution app will automatically pull in ad campaigns & channels from the following partners and more: 

  1. Facebook
  2. Google Ads
  3. Ad Roll
  4. LinkedIn
  5. Twitter
  6. Bing
  7. FriendBuy
  8. Quora

What is a channel?

A channel can be any platform you advertise on, some common examples are Facebook, Google Ads, and LinkedIn, but you are also welcome to build channels for offline events, email campaigns, or webinars. 

Channels will appear on your dashboard and can be populated with filters. 

How to create a custom channel or filter

You are welcome to create channels & filters by clicking the plus icon to the top left of your dashboard. 

What is a filter?

Filters can be used to attribute visits by campaign or channel on your dashboard. Filters can be created based on things like utm parameter, referring domain, or path. 

Attribution app will automatically pull in campaigns as filters from any integrated ad platform that allows automatic tagging like Google, Linkedin, and Facebook. 

For example, if you ran "Spring Campaign" and "Fall Campaign" in Google Ads you'd see these campaigns appear as individual filters within your single Google Ads channel on your dashboard. 

Creating custom filters. 

You can create a filter by clicking the 'add new filter' button to the top left of your screen. 

You will then need to choose some specifications to filter and attribute the associated visits. Filters can be created with any of the following parameters: 

  1. UTM parameters like utm_source, utm_medium, utm_campaign 
  2. Referring host's like or
  3. Previously visited domains like
  4. Organic, which are from domains with no utm_parameters 

In the example below I will create a filter using the utm_source parameter. I'll make the name "Reddit' and filter by the utm parameter, utm_source=Reddit and save. 

I'll then see this appear on my dashboard as "Reddit" 

Custom filter examples 

There are a number of reasons why a team may want to create some custom filters, but here are some common examples:

  1. Blog posts (UTM filter) 
  2. Email campaign (UTM filter) 
  3. Partner program (UTM filter) 
  4. Referrals (UTM filter) 

Thanks for reading, if you've made it this far you'll probably be a master of filters in no time, but don't be shy if you have some questions, concerns or comments please feel free to reach out to

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