If your business operates with a long sales cycle, trial opportunity, or recurring revenue model the cohort tool is invaluable. With the cohort report you can see the life time value of users against the cost required to obtain them.
Cohort Report Table
Users can access cohort reports by clicking on the "cohort" tab at the top of their screen.
The cohort report will aggregate all spending for a particular day, week, or month from the channels you choose and show you break even and life time value.
For example, in the image below we can see that on September 29th 2017 we spent a total of $97.67 from all our advertising channels. As we move from left to right across the table we can see that on day 7 (D7) a conversion occurs that reduces our spend to $67.68, but we still don't break even.
In contrast, if we shift our focus to September 30th 2017 (the row below) we begin to convert on day 3 (D3), day 5 (D5), and day 6 (D6), finally on day 9 (D9) we begin to generate a profit from our aggregated spend that occurred on September 30th, 2017 and our numbers turn green to reflect this. We can also read this as the life time value of our spend on September 30th 2017, so below on day 11 (D11) our life time value is $76.27.
All traffic is an aggregate of all your marketing channels, but you can use the 'source' dropdown menu to drill down into a specific channel or campaign.
At the same time you are free to adjust the attribution model as well using the dropdown menu towards the top of your screen. Learn more about Attribution models by clicking the link here.
If you have any questions or concerns about this article or feature please feel free to reach out to Support@attributionapp.com