Visits are a essential part to tracking your visitors in Attribution app. In other analytics programs like Google Analytics you may see visits tracked as 'sessions', but don't worry because these two names are essentially interchangeable. 

A visit is a group of visitor interactions with your website that take place within a given time frame. 

For example a single visit can contain multiple page views, events, social interactions, and e-commerce transactions.

A single visitor can record multiple visits. Those visits can occur on the same day, or over several days, weeks, or months. As soon as one visit ends, there is then an opportunity to start a new visit. There are two methods by which a visit can end:

Time-based expiration:

  • After 30 minutes of inactivity

Campaign change:

  • If a visitor comes to your website via one campaign, then visits again via another campaign

Because Attribution tracks all of your campaigns across multiple channels it is possible for the visitor to click into a different campaign from another platform and begin a new visit. 

For example, in Attribution if a visitor first clicks on one of your Google Ad campaigns, then prior to the 30 minute inactivity window expiring clicks on one of your Facebook Ads, this would end the Google Ad visit and begin the Facebook visit, ultimately registering two visits in Attribution. 

In contrast, if you looked at your Google Analytics dashboard the image above would only register one session because Google would not account for the Facebook Ad because it is not part of their platform. 

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