To begin it is important to understand two important differences between Attribution App and other attribution analytic tools.
- Attribution app uses a proprietary 'look forward' window oppose to the more common 'look back' window.
- Attribution app is a multi-touch tool that considers all your ad channels when calculating attribution.
If you're curious to learn more about this please check out our article here on understanding the Attribution app model.
For these reasons when you compare Attribution app to your other analytics tools like Facebook or Google you will often see differences, this is should not cause any panic.
The raw traffic filter
Within Attribution app there are some tools that can help you to audit your data. The most important for comparing tools is the 'raw traffic' filter.
You will find this filter at the bottom of your dashboard and can open it by clicking the 'raw traffic' button.
The raw traffic filter will show you the exact data that has been sent to Attribution app within a specific time frame.
When you want to audit your data you should select one specific date and make sure it matches your universal database.
Using the image above as an example, on October 25th 2019 the raw traffic column shows 13 conversions for the 'order completed' conversion event and a total of €466.70 in revenue.
These numbers should match your conversion tool exactly.
To add to this, you can click on the 13 conversions to see exactly who converted on this date.
Since this is a live account the exact email addresses have been blocked, but please try on your account.
Here you will see the exact visitors that reached the 'order completed' conversion event on October 25th 2019.
You're welcome to adjust any of the two components here to audit your data either the conversion event or date.
If you have any questions or concerns with this please don't hesitate to begin a chat with our support team by clicking the chat icon to the top right of your screen