With the channel performance page you can now see the return on your advertising including and excluding your unpaid channels in a quick snap shot view.
Once you've navigated to the channel performance page you'll first want to make sure you have the proper date range, attribution model, and aggregation period.
Then you'll see the following information for all your traffic:
- Return on investment as a multiple of spend
- Attributed revenue
- Return on investment in a currency amount
- Total advertising spend for visits in that date range
- Revenue per conversion for visits in the selected date range
- Cost per conversion for visits in the selected date range
Hover your mouse over the graph to see the breakout of spend vs attributed revenue for a specific time frame, either daily, monthly or weekly depending on your aggregation period.
If you continue to scroll down you will see a channel performance summary which gives you insight to your return on ad spend for specific channels within the date range.
If you're curious to dig deeper on a specific channel, click the green or red bar.
After clicking you will see a break down of that specific channel's return on ad spend for the visits in the selected time frame. In the example above we clicked on the 'adwords' channel to dig deeper into our results for visits in the the time frame between 11/5 and 12/5 on a weekly basis using a position based attribution model.
The dot on the graph will indicate your ROI point, or how much profit you generated from those ads. If the dot is in the red, you lost money on those ads for visits in the selected period, if its in the green you profited.
Finally you are welcome to adjust your graphs and statistics to show only paid channels by clicking the 'paid traffic' label to the left of your screen.
Paid traffic will exclude any channels that do not include a spend value for visits in the selected date range.
If you have any questions on this please do not hesitate to reach out to support by starting a chat using the icon to the top right of your screen.