Attribution's primary goal is to provide you with the clearest picture of your return on advertising spend across a multi-touch environment.
Attribution has a number of integration partners, they all have different benefits, below we can break them into categories.
When thinking of integrating a tool with attribution there should be a few things to keep in mind:
- How does this integration help track or identify visitors?
- Will this integration send conversion events to attribution so I can see return on ad spend for this specific event?
- Is this integration an ad platform that I'd like attribution to attribute credit to?
Partnership integrations that track, identify, and send conversion events are:
Partnership integrations that will only send conversion events to attribution are:
Partnership integrations for ad platforms are:
Any other ad platforms can be segmented by utm parameter, referring domain, or path with a custom filter. More on this here.
If you'd like to send data from Attribution to another tool or integrate with a non partner please speak to firstname.lastname@example.org