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Attribution App Basics

Attribution App Basics

Learn about Attribution app features and methodology

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9 articles in this collection
Written by Steven

Conversion events

Use conversion events to track your marketing goals
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Written by Steven
Updated yesterday

Channel Performance

A quick snapshot of your ROAS for CMOs
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Written by Steven
Updated over a week ago
Understanding & modifying your attribution model

Understanding the Attribution App Model

This article will help you understand the intricacies of how Attribution App calculates your return on Ad Spend.
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Written by Steven
Updated over a week ago

Modifying your attribution model

Learn how to modify your model to deal with direct & indirect traffic
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Written by Steven
Updated over a week ago

Attribution models - Linear, Time Decay, Position Based, First Touch, Last Touch

Learn about all of the out of the box attribution models available
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Written by Steven
Updated over a week ago
Filtering & the dashboard

Creating Filters & Dashboard Hierarchy

Understanding filtering on your dashboard
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Written by Steven
Updated over a week ago

Channel builder: Unsegmented Traffic

Using the channel builder to segment unsegmented visits
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Written by Steven
Updated over a week ago

Channels & Filters

Learn what channels & filters are and how you can manipulate them.
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Written by Steven
Updated over a week ago
Features

Cohort reports

Find the life time value of your marketing efforts
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Written by Steven
Updated over a week ago