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Attribution App Basics
Attribution App Basics
Learn about Attribution app features and methodology
14 articles in this collection
Written by
Steven
Attribution for beginners
A brief overview of Attribution
Written by
Steven
Updated over a week ago
Conversion events
Use conversion events to track your marketing goals
Written by
Steven
Updated over a week ago
Channel Performance
A quick snapshot of your ROAS for CMOs
Written by
Steven
Updated over a week ago
Path report
How to use the path report in Attribution
Written by
Steven
Updated over a week ago
Understanding & modifying your attribution model
Understanding Attribution Apps Models
This article will help you understand the intricacies of how Attribution App calculates your return on Ad Spend.
Written by
Steven
Updated over a week ago
Modifying your attribution model
Learn how to modify your model to deal with direct & indirect traffic
Written by
Steven
Updated over a week ago
Attribution models - Linear, Time Decay, Position Based, First Touch, Last Touch
Learn about all of the out of the box attribution models available
Written by
Steven
Updated over a week ago
Filtering & the dashboard
Dashboard Hierarchy
Understanding filtering on your dashboard
Written by
Steven
Updated over a week ago
Channel builder: Unsegmented Traffic
Using the channel builder to segment unsegmented visits
Written by
Steven
Updated over a week ago
Channels & Filters
Learn what channels & filters are and how you can manipulate them.
Written by
Steven
Updated over a week ago
Features
Overlaps
See where your ads overlap on the path to conversion
Written by
Steven
Updated over a week ago
First time purchasers
Attribute credit to only users who are making their first ever purchase
Written by
Steven
Updated over a week ago
Cohort reports
Find the life time value of your marketing efforts
Written by
Steven
Updated over a week ago
Affiliates
Manage your Affiliates with Attribution
Written by
Steven
Updated over a week ago