Attribution App Basics

Learn about Attribution app features and methodology

11 articles in this collection
Written by Steven

Attribution for beginners

A brief overview of Attribution

Written by Steven
Updated over a week ago

Conversion events

Use conversion events to track your marketing goals

Written by Steven
Updated over a week ago

Channel Performance

A quick snapshot of your ROAS for CMOs

Written by Steven
Updated over a week ago

Path report

How to use the path report in Attribution

Written by Steven
Updated over a week ago

Understanding & modifying your attribution model

Understanding the Attribution App Model

This article will help you understand the intricacies of how Attribution App calculates your return on Ad Spend.

Written by Steven
Updated over a week ago

Modifying your attribution model

Learn how to modify your model to deal with direct & indirect traffic

Written by Steven
Updated over a week ago

Attribution models - Linear, Time Decay, Position Based, First Touch, Last Touch

Learn about all of the out of the box attribution models available

Written by Steven
Updated over a week ago

Filtering & the dashboard

Dashboard Hierarchy

Understanding filtering on your dashboard

Written by Steven
Updated over a week ago

Channel builder: Unsegmented Traffic

Using the channel builder to segment unsegmented visits

Written by Steven
Updated over a week ago

Channels & Filters

Learn what channels & filters are and how you can manipulate them.

Written by Steven
Updated over a week ago

Features

Cohort reports

Find the life time value of your marketing efforts

Written by Steven
Updated over a week ago