Available Data to Send to Segment
Attribution will automatically start sending the following data as user traits into Segment for both anonymous and identified users:
| User Trait | Description | Options |
|---|---|---|
| atb_customer_path | This user trait will contain all the visits a user has done since Attribution started tracking them. | Can send, campaign, channel or Attribution ID level for each visit. |
| atb_first_purchase | This user trait will be the time of the first event with revenue. So the first purchase date. | |
| atb_first_touch_filter | This user trait will be the first visit that Attribution recorded for the user. | Can send, campaign, channel or Attribution ID level for the first visit. |
| atb_first_touch_time | This user trait will be the time when Attribution recorded the first visit. | |
| atb_purchase_count | This user trait will be the number of revenue-related events for the user. | |
| atb_traits_last_updated_at | This user trait will be the time stamp of when the user traits were updated by Attribution. |
Example of the user traits being sent to Segment
Other available traits:
| User Trait | Description | Options |
|---|---|---|
| atb_revenue | This user trait will be the revenue for the user. | Can send, campaign, channel or Attribution ID level for each visit. |
| atb_cost | This user trait will be the cost of paid ads. | |
| atb_ltv | This user trait will be the LTV of the user. | Can send, campaign, channel or Attribution ID level for the first visit. |
| atb_percentage | This user trait will be the attribution percentage of a channel or campaign based on an attribution model. | Must select a campaign/channel, a conversion event and an attribution model |
| atb_gclid | This user trait will be the GUID of a Google Ad they clicked on. | Can be the first Google Ad or the current Google Ad a user selects. Can select conversion event. |
If interested, please contact [email protected].
If you have a lot of data in Attribution enabling Segment Reverse integration could result in a lot of identify calls sent to Segment. This could result in additional charges in Segment, please consult before enabling integration.
Updated 7 months ago