LinkedIn Carousel Ads

Within LinkedIn Integration, we are able to automatically tag and track most of the ads and promoted content. The only exception are Carousel Ads where some manual steps are required.

Attribution needs a unique UTM parameter in each of the Destination URLs within the Carousel Ad. This identifier can be any number or string you wish but it must be unique from all other ads. We recommend use LinkedIn Creative ID, which you can see in Attribution Dashboard next to Carousel Ad or as last parameter in URL when editing Ad in LinkedIn Campaign Manager.

Below is a video walking through where to add the identifier.

The UTM tag needs to be formatted utm_li_carousel=XXX where XXX is unique for each Carousel Ad.