Personal Identification Information-friendly version

Attribution offers a Personal Identification Information-friendly version of the platform. Page and Track calls do not contain PII so the only impacted snippet would be for the Identify calls. When installing, all other user traits should be removed from the Identify calls or Attribution can ignore these traits.

Below is the minimum data we need for Identify calls:

Identify calls

User Trait	Description	Options
user_id	This is the ID for particular users.	Usually, it's an email address but in this case can be a GUID or unique identifier

This would be an example of a user in Attribution with no PII being captured: