TV & Radio attribution
Attribute credit to your paid television & radio advertising
With Attribution you can also attribute to your paid television spend in your model. Attribution does this by deploying an 8 minute window to collect visits after your ad runs. Any visits that arrive within this window via direct traffic would be considered attributable to the paid TV ad. As with all ad platforms on your dashboard, TV Attribution would be blended with other touches to create your realistic multi-touch model. TV Attribution is an additional paid feature, please contact [email protected] if you're interested.
What's required: TV time CSV
For Attribution to properly track and provide return on ad spend for your television or radio ads we'll need to collect some data about it in CSV format described below. First row of CSV file must contain header with column names described below. Please send these logs to [email protected] with the subject TV Logs for [Your Company].
Important note on Date, Time & Timezone
The exact timestamp is important for proper TV/Radio attribution, since it depends on exact time when ad was shown or played. It's recommended to use ISO8601 format, if you don't have it or don't know how to build it use
Date,TimeandTimezoneinstead.DateandTimemust be specified in timezone which is set inTimezonefield, you can have different timezone per row/spot.
| Column Name | Requirement | Description |
|---|---|---|
| SpotId | optional | Unique "spot id" - it's recommended to have this field set if possible, as it will allow to update data with further uploads. |
| Channel | required | The top level channel name, e.g. TV Logs |
| Group | optional | Additional group name which would placed inside Channel and will contain Filter inside it, usually market or station name (e.g. National Broadcast) |
| Filter | required | Name of the filter used to descibe spot, usually ad or creative name, e.g. My Fancy TV Creative |
| ISO8601 | required/optional - required unless all Date, Time and Timezone are specificed | Format 2022-05-30T17:42:03Z |
| Date | required/optional - required if ISO8601 field not set | Format YYYY-MM-DD (e.g. 2022-05-30) |
| Time | required/optional - required if ISO8601 field not set | Format HH:MM:SS (e.g. 17:42:03) |
| Timezone | required/optional - is required when ISO8601 field not set | Timezone name in IANA format e.g. America/New_York |
| Cost | optional | Ad spend per spot, this must be specified in cents, if the cost is $15.00 - this field must have 1500 as value |
Updated 7 months ago