With Attribution you can also attribute to your paid television spend in your model. Attribution does this by deploying an 8 minute window to collect visits after your ad runs. Any visits that arrive within this window via direct traffic would be considered attributable to the paid TV ad. As with all ad platforms on your dashboard, TV Attribution would be blended with other touches to create your realistic multi-touch model. TV Attribution is an additional paid feature, please contact [email protected] if you're interested.
For Attribution to properly track and provide return on ad spend for your television ads we'll need to collect some CSV data. The CSV export should include, date, air-time, and spend as separate column headers. Please send these logs to [email protected] with the subject TV Logs for [Your Company].
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