Google Ads (Adwords)

Attribution app pulls campaign spend from Google Ads using the gclid auto-tagging provided by Google.

1. Make sure auto-tagging is turned on

Attribution app requires Google Ads auto-tagging to be turned on. Auto-tagging is turned on by default in Adwords, so the integration should not require you to make any changes to your Adwords account. If you think auto-tagging may be turned off, follow these Google instructions how to enable auto-tagging and how it works.

You will know it is turned on if you see the gclid param in your explore tab.

2. Connect Google Ads and follow instructions

Connect Google Ads to Attribution app by clicking the Settings icon in your Attribution app account in the top right corner. From there you can select Ad Integrations in the left hand panel. Next, you can click the button to Connect Google Ads. Follow instruction on the screen to complete the connection.

Attribution app will pull in spend data for each campaign, keeping track of visitors on your site that came from each campaign.

A note on timezones

When you connect Google Ads, Attribution app will use the timezone set in your Google Ads account. This keeps the spend amounts and visitor amounts consistent with your Google Ads dashboard.
Attribution app recommends you use the same timezone for all your advertising and analytics services. If you connect both Google Ads and Facebook Ads and each use different timezones, Attribution app will default to the first connected ad integration timezone. This will not affect the accuracy of reporting but it will affect how the same data is broken by day periods.