Google Adwords & Attribution app

Attribution app pulls campaign spend from Adwords using the gclid auto-tagging provided by Google.

1. Make sure auto-tagging is turned on

Attribution app requires Google autotagging to be turned on. Auto-tagging is turned on by default in Adwords, so the integration should not require you to make any changes to your Adwords account. If you think auto-tagging may be turned off, follow these Google instructions to turn on adwords auto-tagging.

You will know it is turned on if you see the gclid param in your explore tab.

2. Connect Google Adwords and follow instructions

Connect Google Adwords to Attribution app by clicking the Settings icon in your Attribution app account in the top right corner. From there you can select Integrations in the left hand panel. Next, you can click the button to Connect Google Adwords. Follow instruction on the screen to complete the connection.

Attribution app will pull in spend data for each campaign, keeping track of visitors on your site that came from each campaign.

A note on timezones

When you connect Google Adwords, Attribution app will use the timezone set in your Adwords account. This keeps the spend amounts and visitor amounts consistent with your Adwords dashboard.
Attribution app recommends you use the same timezone for all your advertising and analytics services. If you connect both Adwords and Facebook and each use different timezones, Attribution app will default to the Adwords timezone. This will not affect the accuracy of reporting but it will prevent the numbers from your Facebook dashboard from matching the numbers in Attribution app.