Reddit

Attribution tracking for Reddit

Campaign Manual UTM Tagging

To track your Reddit Campaigns you need to be using UTM tags, it's recommend that use dynamic URL parameters available in Reddit. We recommend using combination of {{CAMPAING_ID}}, {{ADGROUP_ID}} and {{AD_ID}}. If you don't use dynamic tags it's recommended that your utm_campaign is consistent across single campaign.

Once you connect Reddit manual one-time filter tweaking in Attribution might be needed to align with UTM tags you are using.

Spend Tracking

Campaign spent amount reported by Reddit would be pulled into Attribution platform automatically.