Attribution offers an easy install app with Shopify to almost immediately start seeing your return on ad spend. You can easily integrate by going to Settings -> Conversion Integrations -> Shopify.
Attribution will take the following Shopify events as conversion events, Order paid, Order returned, Order created.
Attribution will use the 'order paid' event, which is when the payment is successful, whereas Shopify records only the 'order' event ignoring payment. For this reason there may be occasional small differences between Shopify & Attribution conversions.
If you are using any non-Shopify pages these may not be automatically tracked! You may need to use the cross-domain snippet instead. Please contact [email protected] if you have questions on this.
Updated about 1 year ago