Now that you've read visits & visitors and understand how Attribution stores the information from your visitors for filtering, you can begin to understand how the channel builder can assist in helping you make your dashboard.
When you navigate to the channel builder by selecting 'channel builder' at the top of your Attribution nav bar, you will be greeted by a page showing you all the unfiltered visits Attribution has recorded on your pages in a given date range. These visits are then segmented by utm parameters in the destination URL, referring domain, or destination URL path.
You can begin to narrow your search by clicking the filter icon to the left of the utm, referring domain, or path. In the following example we will create a filter with the search criteria utm_source=adroll.
Once I've narrowed down the search to all visits that include utm_source=ad roll in the destination URL I can then either continue narrowing my search or create a filter to be sent to my dashboard.
Once the next refresh occurs in 10 - 15 minutes you should begin to see this filter populate with visits.
Channel builder can be an extremely useful tool for filtering any unpaid ads or any ad platform that Attribution doesn't already integrate with. Most tools will allow for the ability of automatically adding utm parameters to ads. With channel builder you can then later filter by those utm parameters to add them to your dashboard.
if you have any questions on this please feel free to contact [email protected]
Updated less than a minute ago