Agentic Marketing Analytics

Stop navigating dashboards. Start getting answers.

You already use an AI assistant — Claude, ChatGPT, Cursor, Gemini. Connect it to your Attribution project over MCP and it can answer questions about your marketing in plain English: "Which channels lost money last month?", "How did Google Ads ROAS change since the new creative?" No clicking through filters, no CSV exports, no waiting on a data team.

This is not a chatbot with canned answers. It is your AI agent reading your actual Attribution data.

What it actually does

When you connect an assistant, it reads your project the same way you do in the dashboard. You ask a question; the agent pulls Attribution's pre-computed report — the exact numbers on your screen:

Spend, Visits, and Conversion Rate per channel
Conversions as fractional multi-touch credit, not last-click
ROAS, Cost Per Conversion, and Revenue Per Conversion
Revenue and Profit (loss), with a total across every channel

The agent analyzes those numbers. It does not re-sum your rows, re-derive ROAS, or invent metrics — Attribution already computes them using your attribution model, lookback window, revenue groups, and traffic settings. So the answer matches what you would get reading the dashboard yourself, just faster and explained. That is the real part: the math is Attribution's — audited and consistent — and the AI brings the reading, the comparison, and the recommendation.

What you can ask

Real questions a marketer types, answered in seconds:

Find what's working — "Which channels drove the most profit last month?"
Allocate budget — "If I shift spend from Display to Search, what happens to blended ROAS?"
Catch waste — "Which channels are spending without converting?"
Diagnose drops — "Why did revenue fall last week, and which channel changed?"
Compare periods — "How did each channel's ROAS change month over month?"

Safe by design

The connection is read-only. The assistant can read your reports, filters, and channel performance — it cannot change spend, edit settings, create filters, or delete anything. Each connection is scoped to a single project, and you can revoke an assistant's access at any time from your dashboard.

Get started

Make sure MCP is enabled on your project — contact your account manager or [email protected].
Connect your AI assistant — Attribution MCP Server has step-by-step setup for Claude, ChatGPT, Cursor, Gemini, and more.
See exactly what your assistant can pull in the MCP Tools catalog.