Bring your own data

If your site or store already runs on one of the platforms below, the data Attribution needs already exists: the platform records your page views, identities and orders, and you point that feed at Attribution instead of adding code to your site. This is the fast lane. Pick the one you use and follow its page; the rest of the setup is a few clicks or a configuration step on the platform side.

Customer data platforms

If your tracking already flows through a CDP, point it at Attribution and the page views, identifies and events you collect arrive as they are.

• Segment: add Attribution as a destination in a few clicks; our first and deepest CDP integration.
• RudderStack: the same event specification, so the setup is the same.

E-commerce platforms

Store apps install the tracking for you and send orders as revenue, with nothing added to your theme.

• Shopify: the Attribution app from the Shopify App Store tracks the storefront through Shopify's Web Pixel and sends orders from the Admin API.
• BigCommerce: the Attribution app from the BigCommerce marketplace.

Product analytics

Analytics tools that already record your visits can share them with Attribution.

• Heap: Heap's Attribution integration passes on the visits and conversions it records.
• Amplitude: forward all your Amplitude events to Attribution.

Your own site

Without one of the platforms above, the Attribution snippet goes on your pages.

• Install the snippet: the JavaScript snippet with page(), identify() and track().
• Google Tag Manager: the same snippet deployed through GTM.

Spend and conversions

Ad spend and conversions do not depend on how your visits arrive. Spend comes in through the ad integrations and conversions from your CRM, billing or booking tools through the conversion integrations, and both work with any of the platforms above or with the snippet installed by hand.

Help installing Attribution

Growth Bench is a team of data-oriented growth marketers and a Premier Attribution Integration Partner. They can help you ask the right business questions, select and instrument the right tools (including Attribution), verify your data integrity, manage your reporting infrastructure and provide recommendations and insights that achieve measurable results. Visit growthbench.com for a free initial attribution consultation.