Segment - Identity Enrichment
Attributed visitor traits sent back to Segment as identify calls
What this integration does
Segment - Identity Enrichment sends Attribution's view of each visitor back into Segment as identify calls: lifetime value, first and last touch channel, purchase count, click ids and the other traits you select, prefixed atb_. It runs nightly for the visitors whose traits changed, so your warehouse, bidding tools and product analytics can use attributed data.
Setting it up also turns on the Visitor Summary Traits transformer for the project view you choose; the traits are computed from that view's settings.
Settings
- Traits to send, at least one.
- Visitors to send updates for: all visitors, or only those with a user id.
- Convert trait keys to lowerCamelCase, for destinations that expect it.
- Segment Write Key of the source Attribution should write to.
- Dry run, to review what would be sent before sending it.
Setup and the data sent
Follow Connecting & Setup, section "Send Data User Traits to Segment", and see the User Traits table in Available Data to Send to Segment. Messages are marked so they do not flow back into Attribution; the volume counts towards your Segment plan.
Updated 6 minutes ago