Lead Ads by Meta

What this integration does

Lead Ads by Meta collects the leads submitted through the lead forms of a Facebook Page and turns each one into a conversion for the person who submitted it:

• a visit to the lead form, one minute before the submission, tagged with the form and the ad it ran in, so the lead is credited to the matching Meta Ads filter;
• an identify with every form field as a trait;
• a Facebook Lead Form Submitted event.

People are matched by the email field of the form. There is no revenue on the event; connect your CRM to follow the lead to a deal.

Prerequisites

• A Facebook login with access to the Page whose forms you want to collect.
• The Meta Ads integration connected, so leads are credited to the ad rather than only to the channel.

Setup

1. In Attribution open Integrations → Conversion Integrations and connect Lead Ads by Meta.
2. Sign in with Facebook and allow access. If your login manages several Pages, pick the one to connect.

Every active lead form of the Page is collected, hourly. There is nothing to enable per form.

Good to know

• Use Facebook Lead Form Submitted as the dashboard's conversion event to see which campaigns and ads produce leads.
• If Facebook revokes the Page permission, the integration disconnects and asks you to connect again.