Impact

What this integration does

Connecting Impact creates an Impact Ads channel with a group per campaign and a filter per ad, and keeps it in step with your Impact account.

• Auto-tagging. Attribution adds an iraid parameter with the ad's id to the landing page of every ad in an active campaign, through the Impact API, so visits are matched to the exact ad. Parameters you already use, including UTMs, are kept.
• Spend. Cost per ad is pulled once a day for the previous day.

Prerequisites

• Impact API credentials: the Account SID and an Auth Token with write access, since Attribution updates the landing pages of your ads.
• Each ad has a landing page set in Impact; ads without one cannot be tagged.

Setup

1. In Attribution open Integrations → Ad Integrations and connect Impact.
2. Enter the Account SID and Auth Token.
3. Choose the destination channel if you do not want the default Impact Ads channel.

Ads and spend appear after the first sync.

Good to know

• New ads are tagged at the next sync; an ad that first shows up in the spend report is created on the dashboard on the fly.