advanced-features

Everything up to here is base functionality every project uses. The pages in this section are options you switch on when your business needs them.

• Company-based attribution: credit the company, not the individual, when several people from one account touch your ads before a deal closes.
• Automatic currency conversion: spend and revenue in several currencies, reported in one.
• TV & radio attribution: credit offline spots from their air times and the visits that follow.
• Offline Conversion Events: upload Attribution's conversions to Meta, Google, LinkedIn and Microsoft daily, so their bidding learns from conversions their pixels never saw.
• Segment reverse sync: send attributed traits and events back into Segment for bidding, product analytics and retargeting; see Connecting & setup, the data sent and use cases.

Getting your raw data into your own warehouse is covered in Exporting data; connecting an AI assistant in AI and API.